Shona began selling her hand painted designs at the iconic Bondi Beach and Paddington Markets in 2000. From humble beginnings, the Shona Joy brand has continued to grow and evolve. Still based in Sydney, Australia - Shona Joy is powered by a close-knit team with a grassroots spirit and a grounded love for authenticity and artisanal integrity.
Each collection embodies a neutral colour palette and natural fabrications that signify a clear Australian identity - always with a hint of our signature 70s bohemian glamour. We don't believe in disposable fashion, with a mission to design the pieces that will be treasured as part of your wardrobe forever.